Meet the Prefect

To promote the newly elected school prefects, I was tasked to design the Instagram social media campaign, creating posts in Adobe InDesign and Photoshop for the 2023 school prefects.

With the project being handed to me at the eleventh hour, I had to quickly create a visually appealing and captivating graphic. With my very limited skillset in Adobe InDesign, moving rapidly was paramount in order to meet the deadline.

When designing the graphic, I wanted the final product to be clear, uncluttered and easy on the eyes. I took inspiration from previous years to have a baseline for my own design. I wanted to avoid the stiffness of the previous work and instead convey a more casual tone.

I retained much of the standard layout and instead focused on adding geometric complexity for more compelling visual effect. Combined with transparency and colour blending, the final result is a design which aims to break the tradition of sharp and straight edges, evoking a more approachable tone.

Automating user input was necessary to be able to keep up with the frequent revisions were made to photos and user details. The import pipeline helped alleviate many of the delays which it could have faced.

The end result is a middleground between a casual and professional theme which blends the character to their responsibility. This design was also used as inspiration for the 2024 Meet the Prefect campaign.

The preview may differ slightly from the final product delivered. For privacy reasons, I am unable to provide real previews below. Please visit the links to view the published work.